Our Top 5 Picks from the new Shaun the Sheep collection
Adventure awaits - wool you join us? Our brand-new Shaun the Sheep collection has arrived, and we're absolutely over the moon about this playful yet practical range - hence the puns! After spending time with every piece in the collection, we've rounded up our top five picks that capture the mischievous spirit of everyone's favourite woolly troublemaker with the technical performance TOG24 is known for.
Whether you're shopping for Shaun the Sheep gifts for your little lamb or looking to upgrade their back-to-school wardrobe, our collection has you covered. From bright kids’ backpacks to cosy children's fleece, each item tells a story while delivering the durability and functionality you need for real-world adventures.
1. The Marco kids’ backpack
Our top pick? It’s got to be the Marco backpack - a proper baa-rgain if you ask us! Quilted and full of character, this kids’ backpack has Shaun stitched into every detail, from the playful checkerboard panels to the bright piglet pink and jungle green finishes that are instantly recognisable across the playground.
The main compartment fastens with a magnetic popper and chunky drawcord, making it simple, secure, and easy for little hands to manage. It’s a good size for younger kids too: big enough to fit the daily essentials, but not bulky or heavy. Two outer zip pockets add a bit of bonus space for all the bits and bobs they have to carry around: weird rocks, old stickers, emergency biscuits - you know the drill.
Comfort-wise, it’s got adjustable padded straps that sit gently on little shoulders, plus a sturdy grab handle for when grown-ups inevitably end up lugging it home. There’s even a Shaun the Sheep name label stitched inside - a small touch that makes a big difference when it’s time to play “guess whose bag this is” at the end of the day.
In short: it’s playful, practical, and full of personality. A brilliant little backpack for brilliant little adventurers.
2. Border kids’ wellies
Next on our list: the Border kids’ wellies in black-and-white checkerboard. Straight off the bat, these boots mean business - the pattern’s playful but punchy, and there’s no missing them in a crowd of muddy feet. Whether they’re stomping through soggy fields, splashing about in the park, or chasing the flock down at Mossy Bottom Farm, these kids’ wellies are made for the outdoors.
They’ve got a fleece lining that’s soft as anything, keeping little toes warm even on those soggy winter days where the puddles are just too tempting to ignore. The soles are chunky and grippy, giving kids the confidence to charge ahead across wet grass or woodland trails without slipping about, and they slip off super-easily when the fun’s over - no huffing, puffing or wrestling required.
3. Uda kids knitted hat collection
Third on the list: the Uda knitted hat collection - proof that a small accessory can pack a massive punch. These beanies come in a full spread of colours, from the bright and beautiful (hello, satsuma orange and piglet pink) to more classic shades. Whether your kid’s the quiet observer or the full-time show-off, there’s a version of Uda to match.
Made from a soft, high-quality knit, the Uda is just the ticket for those chilly mornings and nippy afternoons. Each boy’s hat and girl’s hat is finished with either Shaun’s googly eyes or a subtle TOG24 x Shaun the Sheep logo stitched onto the turn-up, adding a little bit of mischief, and a little bit of Yorkshire heritage, right where it counts.
The fit is snug enough to stay put no matter how much running, jumping, or rolling goes on, and the ribbed design gives them that classic look that somehow works with everything. School jacket, winter fleece, waterproof coat - whatever they’re wearing, Uda pairs without a fuss. Plus, with all those colourways, coordinating with the rest of the Shaun the Sheep collection is half the fun!
4. Zulu kids’ winter jacket
Next up: the Zulu kids’ jacket - a winter warrior if ever we saw one. With its cheerful colours and the contrast detailing, this kids’ jacket is impossible to miss - in the best possible way! It brings a bit of brightness to those grey, windswept days, and more importantly, it’s built to take on the British weather.
It’s wind-resistant and treated with a DWR water-repellent finish, so light showers and cold gusts don’t stand a chance. It’s insulated too: cosy enough to keep out the chill, but light enough that they can still run, climb, and scoot about without feeling like they’re wrapped up in a duvet.
Inside, there’s a surprise - a checkerboard fleece lining that’s soft, fun, and fabulously on theme, especially with Shaun the Sheep himself making a few well-placed appearances on the chest and pocket edges. Two lower pockets, trimmed with reflective detailing, are just right for warming cold hands, plus they help keep little explorers visible as the nights draw in.
With sizes running from 4-5 to 7-8, the Zulu’s got enough growing room to last the season - and enough personality to stand out all year long.
5. Adal knitted kids’ gloves
Last but definitely not least: the Adal kids’ gloves. These winter warmers fend off the cold while bringing the giggles. Shaun’s signature googly eyes stitched onto the index finger make every wave, point or high-five a mini puppet show. It's a daft little detail, but one that somehow makes getting wrapped up to go outside a whole lot more fun.
They're small, yes, but packed with personality. The gloves themselves are luxuriously gentle and made from a warm knit that feels lovely and soft on little hands. Ribbed cuffs hold them comfortably in place without slipping or letting in the chill, and the fingers are brightly coloured for a bit of extra cheer. Choose from either Piglet Pink or Jungle Green to suit your little lamb’s style - or their mood!
Easy to wear and guaranteed to get a few giggles at the school gate, the Adal kids’ gloves are a cold-weather favourite perfect for when the temperature drops.
Bonus pick - the Brecknock kids’ fleece
And because we couldn’t resist sneaking in one more - the Brecknock fleece deserves a spot all of its own. Lightweight, soft, and packed with Shaun-style character, it’s the kind of layer that kids reach for at every opportunity. The checkerboard design (available in either Pink or Black Woolly colourways) is fun and super trendy, and Shaun’s little googly-eyed face popping up on the zip adds just the right amount of mischief.
The microfleece fabric is warm enough to take the edge off a chilly morning, but light enough to throw on as a midlayer under a jacket when the weather turns. It’s also small and easy to pack, which makes it great to chuck in a bag before a day out - and if you’ve already got the Marco kids’ backpack, you’re halfway there!
The fit’s easy, the feel’s cosy, and it stands out in a sea of plain pullovers - it's everything a kid’s fleece ought to be.
All part of the Flock
What sets our Shaun the Sheep collection apart is how well it all comes together. Whether your little lamb is heading out on a rainy-day ramble or packing up for a weekend at nana’s, everything’s designed to mix, match and layer.
So whether it’s the colourful Marco kids’ backpacks teamed with the sky blue Uda girls’ hat and Soay gloves or the sunshine yellow Zulu jacket paired with the black and white Romney kids’ umbrella, it all feels part of the same cheeky Shaun story. Each one’s got its own character, but they’re even better as a set - perfect if you’re kitting out your own little adventurer or looking for a gift that’s fun, thoughtful, and built for real-life wear.
Fancy joining the flock? Explore the full TOG24 x Shaun the Sheep collab online now, or pop down to your local TOG24 store to see it all up close. And don’t forget to check out our blog, which is packed full of woolly good advice and outdoor know-how to help you get the most out of your everyday adventures.
