Privacy Policy
Privacy Policy
Last updated: 24th March 2026
Introduction
At TOG24 we take your privacy seriously. Whenever you shop with us, visit our website, use our mobile app or contact our customer service team, we may collect and use personal information about you.
This Privacy Policy explains how we collect, use and protect your personal data.
It also explains:
• the types of personal information we collect
• why we collect and use this information
• when we may share it with trusted partners who help us run our business
• how we keep your information safe
• how long we keep your data
• the rights you have over your personal data
We aim to be open and transparent about how we use your information so that you can make informed choices about your privacy.
Our website may include links to websites operated by other organisations. If you follow a link to another website, please note that they will have their own privacy policies and we do not accept responsibility for how those organisations handle your information.
We may update this Privacy Policy from time to time. If we make significant changes we will update this page so that you can see what has changed and when.
If you have any questions about this policy or about how we use your personal data, you can contact us at:
dataprivacy@tog24.com
You also have the right to contact the Information Commissioner’s Office (ICO), the UK’s data protection regulator, if you have concerns about how your data is handled.
Who we are
TOG24 is a trading brand of Mileta Sports Ltd. For the purposes of data protection law, Mileta Sports Ltd is the data controller, meaning we are responsible for deciding how your personal data is collected, used and protected.
Our registered office is:
Spen Vale Mills
Station Lane
Heckmondwike
West Yorkshire
WF16 0NQ
If you have any questions about this Privacy Policy or about how we use your personal data, you can contact our data privacy team at:
dataprivacy@tog24.com
We handle personal data in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What personal data we collect
When you interact with TOG24, for example by shopping online, creating an account, contacting customer services or browsing our website, we may collect personal information about you.
Personal data means information that can be used to identify you directly or indirectly.
The types of personal data we may collect include:
Identity information
Your name, title, date of birth, username or similar identifiers.
Contact information
Your billing address, delivery address, email address and telephone number.
Payment information
Payment card details or other payment information required to process your purchases.
Order and transaction information
Details of the products you purchase, payments you make and your order history.
Account and profile information
Your login details, preferences, interests, feedback, survey responses and other information linked to your customer account.
Technical and device information
Information about the devices you use to access our website, including IP address, browser type, operating system, login data and other technology used to access our services.
Usage information
Information about how you use our website, such as the pages you visit, products you view and actions you take.
Marketing and communications information
Your preferences for receiving marketing from us and how you choose to communicate with us.
Customer interaction information
Information you provide when contacting us, leaving product reviews, participating in surveys or interacting with us on social media.
Cookies and similar technologies
Like many websites, we use cookies and similar technologies to improve website performance, understand how customers use our site and deliver relevant content.
We may also receive information about you from trusted third parties such as payment providers, advertising partners, analytics providers or service providers who support our business.
In some cases we use aggregated or anonymised data for reporting and analysis. This type of information cannot be used to identify you personally.
We do not intentionally collect special categories of personal data, such as information about your health, race, religious beliefs, sexual orientation or political opinions. We also do not collect information about criminal convictions.
How we collect and use your personal data
We collect personal data in different ways depending on how you interact with TOG24. This may include information you provide directly, information collected automatically when you use our website, or information we receive from trusted third parties.
Information you provide directly
You may provide personal data to us when you interact with us in store, on our website or when contacting our customer service teams. For example when you:
• create an account on our website
• place an order online or in store
• sign up to receive marketing communications
• enter a competition or promotion
• complete a survey or provide feedback
• contact us by email, phone, live chat or social media
How we use your personal data
We use the personal data we collect to run our business, provide our products and services, and improve your experience when interacting with TOG24.
This includes using your information to:
Provide products and services
• process and deliver orders placed online or in store
• manage payments, refunds and order fulfilment
• communicate with you about your purchases
Customer service
• respond to enquiries, complaints or support requests
• manage your customer account and preferences
Improve our products and services
• understand how customers use our website and services
• improve the functionality, performance and security of our website
• develop and improve our products, services and customer experience
Marketing and communications
• send marketing communications about products, offers or promotions where you have chosen to receive them
• provide relevant advertising and promotional content
• manage competitions, promotions or surveys you choose to participate in
Business operations and reporting
• analyse trends in how customers interact with our website and services
• generate statistical and aggregated reports to help us improve our business
If you are already a customer, we may contact you electronically with information about products or services similar to those you have previously purchased, where permitted by law. You can opt out of marketing communications at any time.
Legal basis for processing
We will only use your personal data where we have a lawful basis to do so. This will usually be because:
• the processing is necessary to perform a contract with you
• the processing is necessary for our legitimate business interests
• we need to comply with a legal or regulatory obligation
• you have given your consent
Where we rely on legitimate interests, we ensure that your rights and interests are properly considered and protected.
Cookies
Like most websites, TOG24 uses cookies and similar technologies to improve the way our website works and to provide you with a better browsing experience.
Cookies are small text files placed on your device when you visit a website. They help us recognise your device and remember certain information about your visit.
We use cookies for several purposes, including:
• keeping our website secure and functioning correctly
• remembering your preferences and settings
• understanding how customers use our website
• improving the performance of our website
• providing relevant marketing and advertising where you have agreed to this
Some cookies are essential for the website to operate properly. Other cookies are optional and are only used where you have given consent through our cookie consent banner or cookie settings tool.
You can change your cookie preferences at any time through the cookie settings on our website or through your browser settings.
Where and how we store your personal data
The personal data we collect from you may be stored and processed in the United Kingdom or in other countries where our trusted service providers operate.
In some circumstances, this may involve transferring your personal data outside the UK or the European Economic Area (EEA). When this happens, we ensure appropriate safeguards are in place so that your personal data remains protected and handled securely.
These safeguards may include contractual protections with the organisations we work with to ensure that your personal data is treated in accordance with applicable data protection laws.
We take the security of your personal data seriously. We have implemented appropriate technical and organisational measures to protect your data from unauthorised access, loss or misuse.
Access to personal data is limited to employees, contractors and service providers who need it in order to perform their roles. All individuals who have access to personal data are required to handle it in accordance with our instructions and maintain appropriate confidentiality.
We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, regulatory and accounting obligations.
Who we share your personal data with
To operate our business and provide our products and services, we may share your personal data with trusted third parties who provide services on our behalf.
These organisations act as data processors and only process personal data on our instructions.
Examples of the types of organisations we may share data with include:
Payment providers
To process payments securely when you place an order.
Delivery and logistics providers
To deliver products you have ordered and manage returns.
Technology and website service providers
Companies that support our website, systems, customer service platforms and business operations.
Marketing and advertising partners
Organisations that help us send marketing communications, analyse customer behaviour and deliver relevant advertising.
Analytics and data services providers
Companies that help us understand how customers interact with our website and services so we can improve them.
We only share personal data where it is necessary for these organisations to perform their services. They are required to process your personal data only according to our instructions and in accordance with applicable data protection laws.
We may also disclose personal data where necessary to:
• comply with legal obligations
• respond to lawful requests from government or regulatory authorities
• prevent fraud or protect the rights, property or safety of our customers or business
If our business is sold, merged or reorganised, personal data may be transferred to the new owner or controlling organisation as part of that transaction.
Your rights
Under data protection law, you have certain rights in relation to your personal data.
These include the right to:
• request access to the personal data we hold about you
• request correction of inaccurate or incomplete personal data
• request deletion of your personal data in certain circumstances
• request that your personal data is transferred to another organisation
• request that we restrict or stop processing your personal data in certain circumstances
• object to the processing of your personal data
• lodge a complaint with the Information Commissioner’s Office (ICO)
If you would like to exercise any of these rights or have questions about how we use your personal data, please contact us at dataprivacy@tog24.com.
Links to other websites
Our website may include links to websites operated by other organisations.
If you follow a link to another website, please note that those websites have their own privacy policies. We do not control how those organisations collect or use your personal data.
We recommend that you review the privacy notice of any website you visit before providing your personal information.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page and the updated version will include the date it was last updated.
We recommend that you check this page occasionally to stay informed about how we protect your personal data.
Automated decision-making and profiling
In some circumstances we may use personal data for automated decision-making or profiling.
Where this happens and the decision has a significant effect on you, you have the right to request human review of the decision, express your point of view and obtain an explanation of the decision.
Where profiling is used, we take appropriate steps to ensure personal data is processed fairly and securely.
Children’s data
Our products and services are intended for customers aged 16 and over. We do not knowingly collect personal data from children under this age.
If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete that information.
Dispute resolution
We aim to resolve any concerns or disputes relating to this Privacy Policy quickly and fairly.
If you have a concern about how your personal data has been handled, please contact us first so we can try to resolve the issue.
If a dispute cannot be resolved informally, this Privacy Policy and any dispute arising from it will be governed by the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction to resolve such disputes.
